Kirk Kreifels is a specialized distributor focusing on the dynamic world of automotive news and reviews. This channel delves into the latest developments, offering in-depth analyses and comprehensive evaluations of new vehicles and emerging automotive technologies. Their content aims to keep enthusiasts and potential buyers informed about the cutting edge of the automotive industry.
With a strong emphasis on brands like Toyota and Lexus, Kirk Kreifels provides insightful reviews, covering aspects from performance and design to innovative features like advanced battery technology and exceptional fuel economy. Viewers can expect detailed examinations of hybrid systems, luxury segment comparisons, and previews of upcoming models, making it a go-to source for automotive insights.
With a strong emphasis on brands like Toyota and Lexus, Kirk Kreifels provides insightful reviews, covering aspects from performance and design to innovative features like advanced battery technology and exceptional fuel economy. Viewers can expect detailed examinations of hybrid systems, luxury segment comparisons, and previews of upcoming models, making it a go-to source for automotive insights.
Toyota's New Solid State Battery (Fluoride) | 600+ Mile Range!
This video delves into Toyota's forward-thinking battery technology, specifically focusing on their development of fluoride-ion solid-state batteries in collaboration with Kyoto University. The reviewer highlights the potential for these batteries to offer seven times the energy density of curren...
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What's it like to drive the new 2026 Toyota Rav4 XLE Premium?
The 2026 Toyota RAV4 XLE Premium, in its sixth generation, presents a significant redesign with a focus on hybrid efficiency and improved driving dyna... moremics. The reviewer highlights the new 2.5L hybrid system, producing 226 horsepower in this front-wheel-drive configuration, and notes impressive real-world fuel economy ranging from 40-60 MPG. Key positives include a much-improved handling response, described as "razor sharp" and "insanely good" for the class, a quiet powertrain, and a user-friendly, responsive infotainment system with a standard 12-inch screen. The low dashboard design enhances visibility. However, the reviewer finds the seat comfort to be only "okay," with a firm cushion that feels a bit small, and notes a slight increase in tire and road noise compared to wind noise. The sound system in this trim is also considered subpar. Despite these minor drawbacks, the overall impression is overwhelmingly positive, with the reviewer calling it a "home run" and surprisingly "fun to drive." less
The 2025 Toyota Sienna Is Cheating. How Can It Sip So Little Gas?
The 2025 Toyota Sienna continues to impress with its class-leading fuel economy, achieving an astonishing 40 MPG in the XSE trim tested, even with sig... morenificant idling. The reviewer highlights the hybrid powertrain as the van's primary strength, offering a "cheat code" in the segment. While the exterior styling, particularly on the XSE, is praised, the interior is noted for its tight, dark, and less configurable second and third rows compared to competitors like the Odyssey and Carnival. The reviewer criticizes the lack of a 360-degree camera on this trim, the small third-row windows contributing to a "submarine-like" feel, and the impractical bridge design in the front console. Despite these drawbacks, the Sienna's comfortable ride, user-friendly controls, and exceptional efficiency make it a compelling, albeit compromised, family hauler. less
The Auto Market Is Breaking. Even Toyotas Are Being Discounted!
The automotive market is experiencing a significant shift, with new vehicle inventory rising and sales slowing, leading to increased opportunities for... more consumers to negotiate better deals. The video highlights that many brands now have over 100 days of supply, a situation that necessitates offloading inventory quickly. While traditionally tight-inventory brands like Toyota and Honda have seen increases, they are still performing well compared to the industry average. The review points out that premium brands like Porsche and Cadillac, which have a higher proportion of EVs, saw their day supply decrease, likely due to consumers rushing to take advantage of EV tax credits before their expiration. Conversely, brands like Lincoln and Ram are struggling with high inventory levels. The video suggests that consumers can expect better deals, including potential discounts below MSRP, especially on models from Hyundai, Kia, Toyota, and Honda, as manufacturers are likely to introduce more incentives and rebates. The overall outlook is positive for buyers, with the trend expected to continue into 2025. less
Big Lexus Update: GX, LS, UX, and ES Rant
The 2026 Lexus GX receives minor updates, primarily focused on standard features and a slight price increase. The reviewer highlights the continued po... morepularity and demand for the GX, noting significant dealer profitability and long wait times for the vehicle. Key updates include the standard power tilt and telescopic steering column and Lexus memory settings across all trims. The Overtrail grades gain a standard 1-inch suspension lift and the EKDSS system, which electronically disconnects front and rear stabilizer bars for improved articulation. The reviewer praises the twin-turbo V6 as a superior powertrain compared to the hybrid four-cylinder found in other markets' versions or the Land Cruiser. However, the core of the video delves into broader Lexus strategy, including dealer profits, the surprising lack of EV demand (contrary to initial projections for the ES), and the ongoing supply chain issues affecting GX and Land Cruiser availability. The reviewer expresses disappointment with the ES's powertrain offerings and styling, suggesting it's overly focused on the Chinese market. Despite these critiques, the GX itself is lauded for its capability and powertrain, though its availability remains a significant issue. less
I Haven't Been This Excited for Subaru in Years
The reviewer expresses significant excitement for Subaru's return to performance with two STI concept reveals at the Japan Mobility Show: the all... more-electric Performance-E STI and the internal combustion engine (ICE) based Performance-B STI. While the electric concept is visually striking and hints at future EV technology, its production viability remains uncertain. The ICE concept, expected to be a hatchback, is anticipated to feature a turbocharged 2.4L boxer engine, with the reviewer emphasizing the critical need to match or exceed the previous STI's 310 horsepower and 290 lb-ft of torque. Concerns are raised about potential hybridization and the absolute necessity of a manual transmission, with an ECVT being deemed unacceptable. The reviewer also speculates on a potential shared platform with a Lexus electric coupe concept, suggesting a possible collaboration on EV powertrains. Overall, the return of the STI moniker is met with enthusiasm, though powertrain specifics for the ICE version are a key point of anticipation and concern. less
The Refreshed 2026 Genesis GV70 Is Nearly Perfect
The 2026 Genesis GV70 receives a mid-cycle refresh, aiming to solidify its position in the luxury compact SUV segment. The reviewer highlights signifi... morecant updates to the exterior and interior design, particularly praising the intricate grille details and the new 27-inch OLED display. While the V6 twin-turbo powertrain offers ample power and a smooth, quiet driving experience, the reviewer notes that the 2.5L turbo is likely the sweet spot for most buyers, offering a better balance of performance and value. Key criticisms include frustrating infotainment configurability, excessive reflective surfaces (particularly aluminum trim) that cause glare, and a tall seating position that impacts visibility. Despite these drawbacks, the GV70 is commended for its luxurious materials, excellent Bang & Olufsen sound system, and overall quiet, comfortable ride, earning it an 'excellent purchase' rating, though it falls short of 'S tier' status compared to larger siblings like the GV80. less
Kia's RAV4 Beater? The Updated 2026 Kia Sportage Shouldn't Be Ignored.
The 2026 Kia Sportage X-Pro Prestige offers a compelling package with its refreshed styling, comfortable interior, and capable ride quality, particula... morerly on the all-terrain tires fitted to this trim. The reviewer praises the handling, quiet cabin, and spaciousness, noting the advanced tech features and the functional steering wheel. However, the gasoline powertrain is a significant drawback, described as underpowered, loud, and inefficient compared to the hybrid variant. The reviewer criticizes the lack of auto-dimming mirrors, the frustrating touch-capacitive climate controls, and the dated rearview mirror. While it outperforms the mechanically similar Hyundai Tucson gas model due to better transmission programming, the reviewer strongly recommends the Sportage Hybrid, citing its superior performance, fuel economy, and overall value, even suggesting the base LX Hybrid trim as the best option. less
Hyundai Haters Are In Denial Over This
The video highlights Hyundai and Kia's record-breaking sales performance in Q3 2025, attributing their success to a diverse and appealing product... more lineup, particularly in the hybrid and EV segments. The reviewer praises Hyundai's Elantra Hybrid for its exceptional fuel economy and expresses excitement for upcoming models like the Palisade Hybrid, noting its advanced hybrid technology and engaging driving dynamics compared to competitors. Kia's K4 is lauded as a strong value proposition, offering stylish design and significant discounts. While acknowledging the strong performance of EVs like the IONIQ 5 and EV9, the reviewer points out the waning impact of tax credits on EV demand. Criticisms include the Santa Cruz's lack of a hybrid option and questionable design, as well as the rear-end styling of the new Santa Fe, despite its otherwise excellent interior and hybrid powertrain. The analysis concludes that Hyundai and Kia are outperforming the average automaker significantly, driven by innovation in hybrid technology and strategic product planning, including future body-on-frame vehicles. less
BMW Is Owning Lexus
This video analyzes the Q3 2025 sales performance of BMW and Lexus in the US luxury market, revealing BMW's strong comeback to reclaim the sales ... morecrown. While Lexus had a strong start to the year, BMW's aggressive model year refreshes and diverse drivetrain offerings, including a surge in EV sales in September due to the expiring tax credit, propelled them ahead. The reviewer highlights BMW's dominance in the sedan and coupe segments, contrasting it with Lexus's success in crossovers, particularly the NX and RX. Despite Lexus's strong hybrid offerings and conservative appeal, BMW is perceived to offer more variety and performance, which resonates better with current market demands. The analysis concludes that BMW is likely to maintain its lead for the year, with Lexus needing to enhance its performance-oriented models and EV strategy to compete more effectively. less
Nissan And Infiniti Are At A Tipping Point
This video provides a detailed analysis of Nissan, Infiniti, and Mitsubishi's Q3 2025 sales performance, highlighting significant challenges and ... morea few bright spots. Nissan shows positive overall growth, driven by strong sales in models like the Murano and Kicks, with the upcoming 2026 LEAF and Sentra poised to bolster their EV and sedan offerings respectively. However, the discontinuation of the Ariya and battery sourcing issues for the new LEAF present considerable hurdles. Infiniti is in a precarious position, with significant year-over-year sales declines and a lineup heavily reliant on aging models and a problematic VC Turbo engine, despite the strong QX80. Mitsubishi faces an even tougher battle, with the Mirage discontinued and the Outlander struggling, leaving the brand's future uncertain until the anticipated arrival of the Delica and Pajero/Montero. The reviewer expresses concern about the long-term viability of both Infiniti and Mitsubishi in the current market. less
I Can't Stand the Hummer...but the 2026 GMC Sierra EV Destroyed My Expectations!
The reviewer, initially dreading another GMC EV experience after a negative encounter with the Hummer EV, was pleasantly surprised by the 2026 GMC Sie... morerra EV AT4. Despite its hefty price tag and imposing size, the Sierra EV exceeded expectations, offering a refined and capable driving experience. Key highlights include its impressive range, particularly the AT4's estimated 478 miles with the Max Range battery, and the innovative midgate feature. The reviewer praised the comfortable interior, advanced technology like four-wheel steering and Super Cruise, and the exceptional one-pedal driving. However, significant drawbacks were noted, including the lack of Apple CarPlay and Android Auto, an abundance of blinding reflective surfaces, and occasional rattles. The vehicle's weight and the heavy doors were also mentioned as minor inconveniences. Overall, the Sierra EV AT4 is deemed a fantastic and well-executed electric truck, particularly for its utility and potential as a home backup power source, earning it an 'A tier' rating despite its shortcomings. less
Honda and Acura Are at a Tipping Point
This video provides a detailed analysis of Honda and Acura's September 2025 sales performance, highlighting significant challenges for both brand... mores, particularly Acura. While Honda sees some bright spots like the Civic and CRV, overall sales are impacted by production issues and a lack of competitive hybrid and EV offerings. The Accord is down, and the Pilot is struggling. The Passport is performing well, and the Prologue shows strong initial numbers, likely boosted by tax credits, but its long-term success is uncertain. Acura, however, is in a dire situation. Its best-selling models like the RDX and MDX are declining sharply, with the RDX being particularly outdated. The TLX is discontinued, and the ZDX is also dead, leaving the ADX as the brand's main volume driver despite its perceived shortcomings. The reviewer expresses significant pessimism about Acura's future, suggesting the brand is a major drag on Honda's overall performance and may require a miracle to recover. less
I Didn't Expect Toyota to Whoop the Competition This Bad
This video provides a comprehensive overview of Toyota's September 2025 U.S. sales performance, highlighting the brand's continued dominance... more in the automotive market. The reviewer emphasizes Toyota's strong sales figures across its lineup, particularly for the RAV4, Camry, and Grand Highlander, which are identified as key profit drivers. While praising Toyota's overall success and the demand for its vehicles, the reviewer notes the decline in sales for some models like the Supra, LC, and the concerning drop for the bZ4X. The video also touches upon the upcoming RAV4 redesign and the potential impact on production, as well as the future of Lexus's coupe offerings. The reviewer concludes that Toyota and Lexus operate in a different market environment, with vehicles often pre-sold, allowing them to command higher prices and maintain strong sales without significant incentives, unlike many competitors. less
The V6 is Returning to the Lexus RX // RIP Four Banger?
The V6 engine is reportedly returning to the Lexus RX lineup with the trademarked RX 550h+ model, signaling a potential shift away from the current fo... moreur-cylinder powertrains. The reviewer expresses enthusiasm for this development, highlighting the V6's inherent smoothness and power, which was a hallmark of previous RX generations. The current RX lineup is critiqued for ditching the V6 in favor of turbocharged four-cylinders in the RX 350, which are deemed less refined. While the existing hybrid options like the 350h and 500h are praised for efficiency and performance respectively, the 550h+ is anticipated to offer the best of both worlds: V6 power, significant electric range, and strong hybrid efficiency, mirroring the TX 550h+. A key concern raised is the historical and current scarcity of plug-in hybrid models, but the expansion of Toyota's battery production in North Carolina is seen as a positive indicator for future availability. The reviewer speculates that the 550h+ will likely replace the current RX 450h+ and potentially consolidate the RX's plug-in hybrid offerings. less
I Didn't Expect Honda to Announce This Car Yet. Here's What to Expect From This New Small Honda.
Honda is set to unveil a new compact SUV prototype as part of its "Zero Series" EV lineup at the Japan Mobility Show 2025. This new model ai... morems to offer a value-oriented option, likely priced around $30,000 to compete with vehicles like the Nissan Leaf, and is expected to be manufactured in Marysville, Ohio. The reviewer expresses significant interest in this affordable EV, contrasting it with Honda's current higher-end "Zero Series" concepts like the Saloon and e:SUV, which have not yet reached the market. Additionally, Honda will showcase the "Super EV concept," a small, wide-body performance EV based on the N-1E, which is targeted for markets like Japan, the UK, and Southeast Asia but is unlikely to come to North America. The Prelude coupe, already on sale in Japan, will also be present, with a North American release planned for early 2026. The video also touches on a 30th-anniversary CR-V Hybrid for the Chinese market, highlighting features like ventilated seats, a 12-inch screen, and paint-matched body elements that are not available on US models, leading to a sentiment that North America often receives less advanced or desirable features. less
Acura Just Killed Another Model
Acura has officially discontinued the ZDX after only one model year, a decision driven by market conditions, the end of EV tax credits, and a strategi... morec shift away from its partnership with General Motors. The ZDX, built on GM's Ultium platform, was always considered a stop-gap measure. While it outsold previous ZDX and SLX models, its sales figures were not enough to justify its continuation. The brand is now looking towards the all-electric RSX, slated for a late 2026 release, and is also developing hybrid electric models. The reviewer expresses no sadness over the ZDX's demise, viewing it as a necessary step for Acura's future, though he laments the discontinuation of models like the TLX and NSX. The current sales landscape for Acura is dominated by the ADX, while core models like the MDX and RDX are experiencing sales declines. less
What's it like to drive the refreshed 2026 Toyota Corolla Cross Hybrid?
The 2026 Toyota Corolla Cross Hybrid receives a notable refresh, particularly in its styling and technology. The reviewer highlights the improved fron... moret fascia design, especially on the hybrid model, and the new 10.5-inch touchscreen. The hybrid powertrain is praised for its strong performance, delivering 196 net horsepower and achieving an impressive real-world fuel economy of around 44-46 MPG, significantly outperforming the gas variant. The standard AWD on the hybrid is noted as a unique offering in its class. Positives include comfortable seats, a quiet cabin (unless pushed hard), and responsive acceleration. However, criticisms point to the lack of a physical volume knob on higher trims with the large touchscreen, the absence of ventilated seats, and the unsightly muffler visible from the rear. While the interior materials are considered average, the overall comfort and practicality are deemed excellent for its segment. Despite some rivals offering better aesthetics or handling at a lower price, the Corolla Cross Hybrid is still considered the segment leader due to its superior powertrain and efficiency, though the reviewer suggests potential buyers weigh the cost premium for the hybrid system. less
Nissan Just Shelved Another Vehicle. Everyone Saw This Coming...
The Nissan Ariya's discontinuation in the US market is discussed, with the reviewer noting it was shelved before its third year due to a combinat... moreion of factors. These include significant launch delays, a lack of demand, import tariffs, the removal of EV tax credits, and its higher price point compared to the new Nissan Leaf. The reviewer suggests the Ariya might have fared better as an Infiniti product. Despite its discontinuation, the Ariya is described as a comfortable and well-built vehicle with appealing design and surprising handling, though it suffered from pitch and dive issues. The video also highlights production challenges for the new Nissan Leaf, with extremely low allocation numbers (500 units per month) attributed to battery supply shortages, which severely hampers its potential for success and Nissan's comeback strategy. The overall outlook for Nissan's EV strategy in the US is presented as uncertain, with cost-cutting measures including design studio closures also mentioned. less
Luxury Has Changed // 2025 Mazda CX-90 vs. 2026 Infiniti QX-60 Review
The 2025 Mazda CX-90 PHEV emerges as the superior luxury three-row crossover when compared against the 2026 Infiniti QX60. The reviewer highlights the... more Mazda's significantly more engaging driving dynamics, superior interior materials and design, and a more flexible and responsive powertrain, despite a slightly less refined engine note at full throttle. The CX-90 PHEV offers an impressive real-world electric range of up to 34.5 miles and achieves approximately 34 MPG in hybrid mode, surpassing the QX60's fuel economy. While the QX60 boasts a more striking exterior design and comfortable seats, its powertrain is criticized for a lack of responsiveness and a less luxurious feel. The CX-90's cargo area also offers greater utility with its power outlets. Ultimately, the Mazda CX-90 provides a more compelling and well-rounded luxury experience for the price. less
This Cute New Honda Proves Less Is More
The reviewer expresses a strong desire for Honda to bring its charming, retro-designed, and affordable small EVs, like the N1 E, to the US market. Whi... morele acknowledging the appeal of Honda's upcoming Zero Series EVs, the reviewer finds them lacking the 'cutesy' and accessible character of their Japanese counterparts. The N1 E is praised for its compact size, practical packaging, and cute aesthetic, with an estimated city range of 140-150 miles and a price point under $20,000 making it a potentially successful offering for urban dwellers. However, the reviewer highlights significant hurdles, primarily US safety regulations, which prevent such vehicles from being imported. The video contrasts the N1 E's physical climate controls and charming interior with the more minimalist, touchscreen-heavy approach of the new Zero Series, suggesting a preference for the former. Ultimately, the reviewer laments the missed opportunity for Honda to cater to a segment of the US market that desires characterful, affordable, and city-focused EVs. less
2026 Hyundai Ioniq 9 Review: Should You Just Get a Palisade and Save $20,000?
The Hyundai IONIQ 9 Calligraphy is presented as a premium, three-row electric SUV, aiming to compete with established players. The reviewer highlights... more its impressive range and efficiency, noting 3.4 miles per kWh in town, which significantly outperforms competitors like the ID Buzz. Performance is strong, with the top-tier Calligraphy trim achieving 0-60 mph in under 5 seconds. The interior is praised for its luxury appointments, quiet cabin, and comfortable front seats, though the reviewer finds the mechanized second-row seats overly complex and potentially problematic for children. The exterior styling is described as unique and polarizing. A major point of contention is the vehicle's high price, especially when compared to the gasoline-powered Hyundai Palisade, which offers similar features for significantly less money. While the IONIQ 9 excels as an EV with its technology and refinement, its cost is a substantial barrier, leading the reviewer to suggest the Palisade is a more sensible purchase for most buyers, despite the IONIQ 9 being a technically superior EV. less
2026 Nissan Leaf Tested - Time to Trade Your Gas Car for Your First EV?!
The 2026 Nissan Leaf is presented as a compelling option for first-time EV buyers, aiming to democratize electric mobility with an aggressive starting... more MSRP of $29,990 for the S+ grade, making it the most affordable new EV in the US. The reviewer highlights its sleek, modern crossover-hatchback design, improved aerodynamics, and a significant range increase to 303 miles on the Platinum Plus trim. Key features praised include the standard 360-degree camera, NACS compatibility for Tesla Supercharger access, and the innovative dimming panoramic roof. However, the reviewer notes the rear seat space is tight for adults, and the lack of ventilated seats is a minor drawback. The driving experience is described as comfortable and refined, with good handling, though the acceleration is intentionally softened to ease the transition for gasoline car owners. The reviewer concludes that for its price point, the Leaf offers exceptional value, making it an excellent commuter car and a strong contender for those looking to switch to electric. less
2026 Toyota Highlander Announced With Pricing
The 2026 Toyota Highlander faces significant scrutiny in this review, primarily due to its updated pricing and the introduction of standard all-wheel ... moredrive across all trims. While the AWD addition is a positive, the elimination of the base LE trim and a substantial price increase for the entry-level models make it less accessible. The reviewer strongly advises against purchasing the Highlander, highlighting that the Grand Highlander offers more space and diverse powertrain options for a similar or even lower price, particularly in its LE hybrid configuration. Competitors like the Nissan Pathfinder and Hyundai Santa Fe are presented as superior alternatives, offering better value, more features, and more engaging driving dynamics for less money. The review concludes that the Highlander's relevance is diminishing within Toyota's own lineup, overshadowed by the more popular Grand Highlander and Sienna, and questions its future, especially as an EV, given current market trends and the success of Korean EV offerings. less
2025 Toyota Prius PHEV Review - Should You Just Get a Camry Hybrid?
The 2025 Toyota Prius Plug-in Hybrid (PHEV) offers a compelling blend of style, electric range, and efficiency, but it's not without its compromi... moreses. The reviewer highlights its striking design, impressive 50-mile real-world EV range (exceeding the 44-mile rating), and responsive acceleration, particularly in EV mode. However, the powertrain's significant drawback is its loudness and buzzy nature when the gasoline engine engages, a stark contrast to the quieter Camry Hybrid. Interior materials, while improved, don't quite justify the $40,000+ price tag for higher trims, and the backup camera is deemed outdated. The lack of all-wheel drive is also noted as a significant omission. Despite these points, the reviewer finds the ride quality surprisingly good and the handling satisfactory. Ultimately, the Prius PHEV is praised for its versatility and 'sex appeal,' but its value proposition is questioned against more practical and sometimes more affordable alternatives like the Camry Hybrid and Civic Hybrid, especially if the price exceeds $35,000. less