BMW IS OWNING LEXUS

EV Channels Review

This video analyzes the Q3 2025 sales performance of BMW and Lexus in the US luxury market, revealing BMW's strong comeback to reclaim the sales crown. While Lexus had a strong start to the year, BMW's aggressive model year refreshes and diverse drivetrain offerings, including a surge in EV sales in September due to the expiring tax credit, propelled them ahead. The reviewer highlights BMW's dominance in the sedan and coupe segments, contrasting it with Lexus's success in crossovers, particularly the NX and RX. Despite Lexus's strong hybrid offerings and conservative appeal, BMW is perceived to offer more variety and performance, which resonates better with current market demands. The analysis concludes that BMW is likely to maintain its lead for the year, with Lexus needing to enhance its performance-oriented models and EV strategy to compete more effectively.