HONDA AND ACURA ARE AT A TIPPING POINT

EV Channels Review

This video provides a detailed analysis of Honda and Acura's September 2025 sales performance, highlighting significant challenges for both brands, particularly Acura. While Honda sees some bright spots like the Civic and CRV, overall sales are impacted by production issues and a lack of competitive hybrid and EV offerings. The Accord is down, and the Pilot is struggling. The Passport is performing well, and the Prologue shows strong initial numbers, likely boosted by tax credits, but its long-term success is uncertain. Acura, however, is in a dire situation. Its best-selling models like the RDX and MDX are declining sharply, with the RDX being particularly outdated. The TLX is discontinued, and the ZDX is also dead, leaving the ADX as the brand's main volume driver despite its perceived shortcomings. The reviewer expresses significant pessimism about Acura's future, suggesting the brand is a major drag on Honda's overall performance and may require a miracle to recover.