Autogefühl

All-New Audi A3 Sportback Full Review 1.5 TFSI MHEV Design Selection vs S-Line Comparison 2020

The all-new Audi A3 Sportback (2020) is reviewed as a significant evolution, particularly in its interior, which is now fully digitalized and features... more high-quality, sustainable materials. While the exterior design is more of an update than a revolution, the interior impresses with its build quality and the introduction of recycled and animal-friendly materials. The reviewer highlights the comfortable and refined driving experience, especially with the optional adaptive suspension and progressive steering, offering an excellent compromise between sportiness and comfort. The 1.5 TFSI MHEV engine is deemed sufficient for most, though concerns are raised about whether smaller engines would pair well with the more sophisticated multi-link rear axle. Practicality is good, with a decent trunk capacity and well-integrated features. However, the primary critique revolves around the high price point, which, even with the advanced technology and premium feel, may be difficult to justify compared to less expensive competitors like the Kia Ceed or VW Golf. The reviewer concludes that while it's among the best in the compact segment, personal preference and budget will be key deciding factors. less

All-New Ford Kuga Ford Escape Full Review 2020 Plugin-Hybrid

The Ford Kuga (or Escape in North America) receives a comprehensive review, focusing on its "all-new" generation and particularly its Plugin... more-Hybrid variant. The reviewer highlights the significantly updated, sportier exterior styling, which is a departure from the predecessor. Inside, the build quality has been improved, though it doesn't lead the segment. Key positives include the impressive noise insulation, especially with the active noise-cancelling technology, and the engaging EV driving mode which offers good power and efficiency for daily commuting. However, the reviewer notes that the ride can be overly stiff with the optional 20-inch wheels, and the steering lacks the natural feel typical of Ford. The top-trim "vanilla" version tested is deemed too expensive, suggesting that entry-level or mid-trim models around the 25-30k mark offer better value. The reviewer concludes that the Plug-in Hybrid makes sense for those with charging infrastructure and potential governmental benefits, but mild and full hybrid versions might offer a better overall proposition for many. less

All-New Opel Corsa-e Full Review - The New Small EV For Everyone? Vauxhall Corsa E

The Opel Corsa-e is presented as a compelling electric option for the everyday driver, sharing its platform with the Peugeot 208 but aiming for a dist... moreinct identity. The reviewer praises its sporty and angular exterior design, noting how Opel has managed to integrate the battery without compromising the car's visual appeal or significantly altering its dimensions compared to its petrol counterparts. The interior receives positive remarks for its material choices and comfortable, supportive seats, with a particular nod to the manual seat adjustments being more practical for a small car. However, the reviewer expresses disappointment with the infotainment system and driver display, finding them uninspired and less responsive than expected, especially when compared to the Peugeot 208. While the driving experience is generally positive, highlighting agile handling and a good balance of power and efficiency, the reviewer notes that the real-world range falls short of the optimistic WLTP figures, especially when driving in sport mode. The pricing is identified as a significant hurdle, with a substantial jump from the petrol Corsa, though market incentives can alter this equation. less

New Upcoming Cars 2020 2021 Highlights - Our Geneva Motor Show 2020 - Autogefühl

The Autogefühl team presents an in-depth look at the 2020 Mercedes-Benz E-Class facelift, highlighting its updated exterior, interior, and technology.... more Key changes include a sportier design for the base models with the central star, new LED lighting signatures, and updated bumpers. Inside, the E-Class receives new steering wheel designs, with the capacitive steering wheel being a notable upgrade for assisted driving. The infotainment system gets a significant boost with standard digital displays, including optional larger screens and the MBUX system with natural voice input. The reviewer praises Mercedes' efforts in offering sustainable interior materials. While the exterior and interior updates are well-received, the new integrated buttons on the steering wheel are criticized for feeling cheap compared to previous galvanized buttons. The reviewer also notes the addition of new Urban Guard security features and an upgraded plug-in hybrid portfolio. Overall, the facelift is seen as a positive step, making the E-Class sportier and more technologically advanced, while maintaining its comfortable driving characteristics. less

All-New Skoda Octavia RS iV PHEV Premiere Exterior Interior 2020 Octavia vRS Review

The 2020 Skoda Octavia RS iV marks a significant shift for the RS lineup, introducing its first full hybrid powertrain. The reviewer highlights the ca... morer's dynamic styling, enhanced by blacked-out accents and optional 19-inch wheels, though notes the loss of chrome trim around the grille. A key design compromise is the identical ride height to the standard Octavia, necessitated by the underfloor battery pack. Inside, the cabin impresses with a minimalist, driver-focused design, featuring Alcantara accents and a well-integrated infotainment system. The increased rear legroom and substantial cargo space (640L in the estate, expandable to 1740L) are significant advantages. The powertrain combines a 1.4 TSI petrol engine with an electric motor, delivering a total of 245 horsepower and 400 Nm of torque, with a 0-100 km/h time of 7.3 seconds. While pricing is unconfirmed, expectations are for a moderate uplift from the previous generation. The reviewer expresses anticipation for the real-world efficiency and performance of this new hybrid RS model, acknowledging the technology's promise despite missing some traditional RS ride height adjustments. less

All-New VW Golf 8 GTI vs GTE vs GTD Review Comparison Exterior Interior Mk8

The Autogefühl review compares the all-new VW Golf 8 GTI, GTE, and GTD, focusing on their exterior, interior, and engine differences. The GTI stands o... moreut with its distinctive red stripe, fancy daytime running lights, and a sporty rear spoiler with prominent exhaust tips. Inside, the digitalization is a key theme, with a standard digital cockpit and an optional larger infotainment screen. The reviewer praises the special GTI seats with their iconic checkered pattern and integrated headrests, noting their comfort and sporty appeal. However, a significant drawback mentioned is the lack of physical climate control knobs, opting for sliders and touch controls, which the reviewer finds less user-friendly, especially while driving. The GTE, a plug-in hybrid, is identified by its blue accents and lack of visible exhaust pipes, while the GTD, the diesel variant, sports a silver stripe and can appear more imposing with larger wheels and darker colors. The reviewer highlights that while the GTI offers a manual gearbox option, the GTE and GTD do not. Overall, the GTI is presented as a well-rounded package, even in its base form, offering a strong blend of sporty aesthetics and features. less

All-New Cupra Leon Premiere Exterior Interior Hatch e-Hybrid vs Sportstourer TSI

The fourth-generation Cupra Leon makes a striking debut, particularly noted for its bolder, more sculptural rear design with animated LED lighting, wh... moreich the reviewer found more appealing than the front. While the exterior boasts sharp lines and a muscular stance, the interior impresses with premium materials, ambient lighting, and a futuristic, albeit complex, digital cockpit and infotainment system. The new steering wheel, featuring capacitive sensors and integrated controls, is a highlight. Performance options are diverse, including a 245hp e-Hybrid with a 60km electric range and potent 2.0-liter TSI engines offering up to 310hp, with the latter exclusively available in the Sportstourer (estate) version, which also offers AWD. A significant drawback is the discontinuation of manual transmissions, with only a DSG dual-clutch gearbox available. The reviewer notes the longer wheelbase enhances stability, though agility trade-offs are possible. The Sportstourer variant offers a substantial 617 liters of cargo space, compared to the hatch's 380 liters. While the e-Hybrid features cosmetic exhaust tips, the petrol models showcase genuine ones. Overall, the new Leon is presented as a more unique and performance-oriented offering within its segment. less

Peugeot 3008 Hybrid4 PHEV AWD Full Review New 300 HP e-EAT8 2020

The Peugeot 3008 Hybrid4 PHEV, reviewed here in the top-spec GT trim, presents a unique and attractive proposition in the SUV market. The reviewer hig... morehlights its distinctive exterior and particularly praises the "wow" interior, featuring a "living room atmosphere" with exclusive grey Alcantara for the hybrid version, making it feel special and premium. The driving experience is described as calm, well-insulated, and surprisingly agile, especially when driven in all-electric mode, which is noted as being more fun and relaxing. The 300-horsepower Hybrid4 system offers strong acceleration, and the AWD capability, thanks to the rear electric motor, adds a sporty dimension. A key advantage is the electric drive, particularly for city commuting, offering silent, emission-free travel and potential cost savings through tax benefits and lower running costs if charged regularly. However, the reviewer points out that the car's premium pricing, around €50,000 for the PHEV GT, may only be justified by tax incentives or if one is already opting for a high-spec 3008. Practical considerations include adequate rear headroom (though tighter with the panoramic roof) and trunk space, though some minor build quality quibbles and the less intuitive climate control via the touchscreen are noted. The reviewer emphasizes that the true value of this PHEV is realized with consistent charging, otherwise, the extra weight can negate fuel economy benefits. less

Volvo XC40 T5 Twin Engine Full Review New PHEV Momentum Pro

The Volvo XC40 T5 Twin Engine PHEV, in Momentum Pro trim, is presented as a stylish and comfortable compact SUV with a strong Scandinavian design infl... moreuence, particularly noted in its interior styling and comfortable seating. The reviewer highlights the car's upright seating position and substantial interior space, making it feel like a true SUV despite its compact dimensions. The plug-in hybrid system, featuring a 1.5-liter 3-cylinder turbo petrol engine and electric motor, offers a combined output of 262 horsepower. While the electric range is modest (around 40 km), the system is praised for its smooth transitions and potential for electric-only driving in urban environments. However, the driving experience is described as lacking a connected feel, with direct but not particularly engaging steering, and the dual-clutch transmission's gear shifting is noted as somewhat annoying in reverse. Fuel economy figures are average for a PHEV, heavily dependent on charging habits, with a noted tendency for Volvo engines to be less efficient. The reviewer suggests the PHEV makes the most sense for those who frequently charge and encounter stop-and-go traffic, and recommends the Momentum or Momentum Pro trims over the more expensive Inscription level. less

Mazda2 Facelift Full Review 2020 MHEV EU

The 2020 Mazda2 Facelift receives a comprehensive update, focusing on its mild-hybrid powertrain and refined driving dynamics. While the exterior sees... more subtle sporty enhancements, the core improvements lie in noise reduction (claimed 35% decrease) and a more responsive steering feel thanks to revised dampening and new tires. The interior impresses with a quality mix of materials and well-executed ergonomics, particularly the new seats designed for varied body types. However, the infotainment system's processing speed and screen crispness are noted as compromises for its price point, as is the non-adjustable head-up display's positioning for taller drivers. The reviewer highlights the excellent manual gearbox and the satisfyingly precise steering as key strengths, making it a fun and agile city car. While acceleration is modest, the overall driving experience is deemed highly enjoyable, especially with the efficient mild-hybrid system. Pricing starts affordably, with the well-equipped Sports Line model reviewed reaching €23,190. The reviewer concludes that the Mazda2 Facelift offers significant value and improvements, justifying its purchase over waiting for a next-generation model. less

Smart EQ Fortwo Facelift Full Review Cabrio vs Coupé Comparison - What’s New?

The Smart EQ fortwo Facelift review highlights its continued suitability as a city-focused electric vehicle, particularly the convertible variant for ... moreits open-top driving experience. While the exterior receives subtle sporty enhancements like new LED lamps and a revised grille, the interior sees minor updates including a new infotainment system with Apple CarPlay/Android Auto integration and improved cupholders. The driving experience remains agile and fun, especially with the instantaneous electric acceleration, though the reviewer notes it's not ideal for long motorway journeys due to road noise and the tendency for other drivers to be aggressive. The official range of 110 km (70 miles) is considered sufficient for city use, especially with overnight charging, though real-world figures can vary significantly with conditions and consumer usage. The reviewer strongly recommends the convertible over the coupé for the enhanced open-air feeling, despite minor practical differences in cargo space and a slightly less refined cabin experience in the convertible. The facelift's main advantage is its all-electric nature, aiding manufacturers' CO2 fleet targets, but the core platform remains largely unchanged, with limited investment in this generation. less

New Opel Grandland X Hybrid4 Full Review of the Vauxhall PHEV AWD

The Opel Grandland X Hybrid4 is presented as a comfortable, spacious, and quiet SUV, particularly excelling in straight-line acceleration and overtaki... moreng thanks to its 300 PS combined system output. The reviewer highlights the plush suspension and the benefits of the plug-in hybrid system for daily commutes, especially with the ability to save electric range for city driving. However, the vehicle falls short in sporty handling, exhibiting noticeable body roll and a lack of engaging feedback, which is attributed to its comfort-oriented setup and weight. While the technology is advanced, the reviewer notes the absence of certain features like Matrix LED lights and points out that the interior, though functional, lacks the futuristic appeal of its Peugeot sibling. The fuel efficiency achieved in mixed driving conditions, particularly in mountainous terrain, was higher than the claimed figures, but the reviewer suggests that with regular charging and prioritizing electric driving, significantly better economy is achievable. The price point is considered expensive compared to petrol variants, though tax deductions for PHEVs are acknowledged. less

All-New Ford Puma Full Review Titanium X vs ST-Line X Comparison 2020 SUV Crossover

The Ford Puma is reviewed as a stylish and sporty small crossover, successfully bridging the gap between its heritage as a sports coupe and its modern... more SUV-like form. The reviewer highlights the distinct design differences between the Titanium X and ST-Line X trims, with the former offering a more elegant, crossover-oriented look and the latter a sportier aesthetic. Key interior features praised include the optional digital instruments, the unique removable seat covers in the Titanium X, and the convincing fake wood trim. However, seating comfort for taller individuals is noted as a compromise. The mild-hybrid system is commended for its positive impact on fuel economy, achieving impressive figures. Driving dynamics are a strong point, with direct steering and crisp gear shifts contributing to an engaging experience, even on the Fiesta platform. The reviewer suggests the standard suspension is preferable to the sport suspension for a better balance of comfort and sportiness. The innovative Mega Box in the trunk, offering a waterproof, deep storage solution, is also a notable positive. While the ST-Line X offers a sportier exterior, the reviewer's personal preference leans towards the Titanium X interior combined with the ST-Line X exterior, a combination not offered from the factory. less

When Sony, LG and Bosch Build Their Own Cars for CES 2020 vs Mercedes and BMW Visions for the Future

CES 2020 showcased a fascinating glimpse into the future of automotive design and technology, with a particular focus on electrification and user expe... morerience. Sony's Vision-S concept, though a pure concept, impressed with its production-ready design, dual 200kW motors, and a 0-60 mph time in the mid-4-second range, highlighting Sony's ambition to integrate its sensor and infotainment expertise into a capable EV. LG's rideshare concept, developed with AT&T, focused on personalized passenger experiences with facial recognition, individual OLED screens, and advanced noise-canceling headrests, projecting a US market entry in about ten years. Bosch presented a modular electric skateboard platform, designed to simplify EV development for OEMs, with discussions underway with both emerging and established manufacturers. Mercedes-Benz unveiled the Vision AVTR, inspired by the Avatar movie, emphasizing sustainability with recycled and animal-free interior materials, and a futuristic, organic design. The interior concept featured a unique 'human-machine merge' interface, reacting to the user's heartbeat and offering immersive AR experiences. BMW showcased practical future mobility concepts with the i3 Urban Suite, offering a compact lounge experience, and the X7 Zero-G lounge seat, providing a near-weightless, highly comfortable, and safe reclining experience for passengers in autonomous vehicles. The BMW i Interaction Y concept further explored natural human-vehicle interaction for future autonomous mobility. less

Bmw Future Cars: Bmw I Urban Suite Vs Bmw X7 Zero G Vs Bmw I Interaction Ease

This video from Autogefühl explores BMW's vision for future mobility showcased at CES 2020, focusing on three key concepts: the i3 Urban Suite, t... morehe X7 ZeroG Lounge, and the i Interaction Ease. The i3 Urban Suite reimagines a compact electric vehicle as a private, luxurious urban lounge with a focus on relaxation and entertainment, featuring a large lounge seat and retractable screen. The X7 ZeroG Lounge takes this further, demonstrating a fully reclining seat with advanced safety features and motion sickness countermeasures, aiming to provide a weightless, comfortable experience for passengers in autonomous vehicles. The i Interaction Ease concept showcases a future interior space without a steering wheel, emphasizing natural interaction through gaze, gesture, and voice commands, with features like smart glass and an immersive panoramic heads-up display. While the i3 Urban Suite and X7 ZeroG Lounge offer glimpses of near-term luxury and comfort, the i Interaction Ease represents a more distant, fully autonomous future, with some elements expected in production by 2021 and the full concept around 10 years out. less

Will This Be the Future Mercedes? Mercedes Vision AVTR from CES

The Autogefühl review delves into the Mercedes Vision AVTR concept, a futuristic vision inspired by the Avatar movie and emphasizing sustainability. T... morehe exterior is noted for its unique, supercar-like silhouette, distinctive "plexiglass grille" with EQ design language, and spectacular wing doors. The rear features prominent, round tires and "dragon-like flaps" that interact with the environment. Inside, the focus is on organic, nature-inspired design and sustainable materials, including recycled microfiber, vegan leather alternatives, and wood from rattan trees. The interior boasts a "living room style" with advanced features like a merged interface, gesture controls, and a display that can project augmented reality or immersive entertainment experiences. The reviewer highlights the concept's aim to connect people with their environment and promote responsible interaction with nature. While the concept is presented as a vision 100 years into the future, the underlying themes of sustainability, recycled materials, and advanced user interfaces signal Mercedes-Benz's future direction. less

All-New Toyota Corolla Touring Sports Estate 2.0 Hybrid 2020 Review

The 2020 Toyota Corolla Touring Sports Estate 2.0 Hybrid receives a comprehensive review, highlighting significant improvements over its predecessor. ... moreThe reviewer praises the updated styling, particularly the fresh front end and modern rear signature, while noting the estate's enhanced practicality with increased trunk space and improved rear legroom compared to the hatch. Interior quality is noted as massively upgraded, with soft-touch materials and well-designed elements, though the infotainment system's software is described as simple and outdated, with a notable absence of Apple CarPlay and Android Auto in the European market at the time of review (though an update is expected). The 2.0 Hybrid powertrain delivers a respectable 180 horsepower, offering a good balance of performance and impressive fuel economy, frequently achieving figures around 4-5 liters per 100km (over 50 mpg US). While the ride comfort is good and the steering well-balanced, the suspension could be slightly better compared to some competitors like the Volkswagen Golf, and high-speed noise insulation is adequate but not class-leading. The reviewer concludes that the Corolla Touring Sports is a well-rounded package, offering a straightforward, comfortable, and efficient driving experience with a good price-performance ratio, making it a strong contender, especially for those prioritizing practicality and fuel savings. less

PHEV for Ford Transit Custom & Ford Tourneo Custom Full Review

The Ford Tourneo Custom PHEV offers a compelling glimpse into the electrification of commercial and passenger vans. Reviewer Thomas praises its attrac... moretive exterior design, functional interior with ample storage, and surprisingly refined driving experience, particularly in EV mode. The silent, effortless acceleration and comfortable ride are highlighted as significant improvements over traditional ICE counterparts. However, the PHEV system's complexity, with the combustion engine acting solely as a generator, and the substantial price premium (around €20,000 more than standard models) are major drawbacks. While the electric range is limited (around 20km mentioned), the overall range extender concept provides flexibility for longer journeys. The reviewer concludes that while the driving experience is superior and the electrification of this segment is a positive step for urban environments, the current high cost makes it a niche offering, heavily reliant on governmental incentives. A larger battery in future iterations is suggested as a more ideal solution. less

Porsche Taycan 4S Full Review With Snow and Ice Electric AWD Special

The Autogefühl review of the Porsche Taycan 4S in Finland highlights its impressive performance in extreme cold and icy conditions, showcasing its all... more-wheel-drive capabilities with standard winter tires. The reviewer praises the Taycan 4S for offering a significant portion of the driving pleasure and refinement of its more expensive siblings (Turbo and Turbo S) at a more accessible price point. Key positives include the comfortable and well-appointed interior, the availability of a vegan interior option, and the intuitive, albeit digital-heavy, control interface. The reviewer notes that while it lacks the blistering acceleration of the Turbo S, the 4-second 0-100 km/h time is still exhilarating and more than sufficient for real-world driving. Practicality is also a strong suit, with decent rear-seat space and ample storage, including a front trunk. The main criticisms revolve around the extensive use of touchscreens for functions like climate control, which can be distracting while driving, and the complex WLTP range figures that are difficult to achieve in real-world conditions, especially with extensive use of heating and stop-start driving. Despite these points, the Taycan 4S is presented as a highly capable, refined, and enjoyable electric sports sedan that justifies its place in the Porsche lineup. less

All-New Peugeot 2008 vs Peugeot E-2008 Full Review Comparison Petrol vs EV

The Peugeot 2008 and its electric counterpart, the e-2008, present a compelling package with a daring and modern exterior design that stands out from ... morecompetitors. The "all-new" generation offers increased length, translating to improved interior space and comfort, particularly for rear passengers. The GT trim, tested with both the 155hp petrol engine and the electric motor, features sporty accents and supportive Alcantara/fabric seats. The interior boasts a futuristic "i-Cockpit" with a small steering wheel and optional 3D digital display, though some elements like the steering wheel adjustment and infotainment software are noted as less refined. The petrol version offers a fun, light driving experience with a capable 8-speed automatic, achieving around 5.6 L/100km on the motorway. The e-2008, while officially slower than the top petrol, feels quicker and offers a silent, effortless drive, with real-world consumption around 15-16 kWh/100km in mixed conditions. The reviewer highlights the car's surprising agility and fun-to-drive nature, especially for its segment, making it a strong contender for city use and enjoyable on winding roads, despite some minor criticisms regarding interior finish and camera resolution. less

Mazda MX-30 Review With Driving The EV Prototype

The Mazda MX-30 marks Mazda's entry into the serious production EV market, presenting a unique proposition with its crossover SUV coupe styling a... morend a strong emphasis on sustainability. The exterior design is noted as likeable and distinctive, particularly the rear, while the interior impresses with a 'living room atmosphere' achieved through extensive use of recycled and animal-free materials, including cork and PET bottles, directly referencing Mazda's heritage. The 'freestyle doors' (suicide doors) are highlighted as a cool design element, though their practicality for everyday use is questioned, drawing parallels with the BMW i3. The vehicle's compact dimensions are deemed practical for city use. However, the 35.5 kWh battery is identified as a significant limitation, offering a modest range of around 200 km, which may deter those planning frequent longer trips. The reviewer praises the driving experience for its natural feel, agility, and connection to the road, noting it feels less like a typical EV and more akin to a combustion engine car, with a neutral suspension setup and responsive acceleration from the 140 hp electric motor. The optional range extender, a compact rotary engine, is mentioned as a future offering to mitigate range anxiety. Overall, the MX-30 is commended for its commitment to sustainability and its engaging driving dynamics, positioning it as a compelling, albeit range-limited, option for urban dwellers. less

New Volkswagen E-Up! Full Review With Updated Range 2020

The 2020 Volkswagen e-up! receives a facelift that brings a larger battery, improved range, and a lower price point, making it a compelling option for... more city dwellers. The Style trim, reviewed here, adds aesthetic touches like contrasting roof and mirror colors, and 15-inch alloy wheels. While the interior materials are noted as hard and basic, the car compensates with a comfortable, upright driving position, excellent visibility, and a surprisingly composed ride even at highway speeds. The updated 32.3 kWh battery offers a WLTP range of approximately 260 km, which the reviewer suggests is more than sufficient for a week's worth of daily commutes for the average German driver. Positives include its maneuverability, quiet operation, and the effective one-pedal driving mode. However, drawbacks include a somewhat dated infotainment system that relies heavily on smartphone integration, limited rear-seat and trunk space, and a steering wheel that only tilts, not telescopes. Despite these compromises, the e-up! is presented as a practical, affordable entry into the electric vehicle market, particularly as a second car. less

LA Auto Show Highlights Tour 2019 Reviews for New Cars in 2020

The Autogefühl review of the BMW X5 M Competition at the LA Auto Show highlights its aggressive styling, particularly the "marina baby blue metal... morelic" paint and contrasting black accents. The reviewer praises the powerful 4.4-liter V8 twin-turbo engine, offering 625 horsepower in the Competition model, enabling a 0-100 km/h sprint in just 3.8 seconds. Inside, the M steering wheel with configurable buttons and special sports seats are noted, though the reviewer expresses disappointment about the lack of an animal-friendly interior alternative. While acknowledging the X5 M's impressive performance and build quality, the reviewer ultimately recommends the standard X5 or the M50i for most buyers, suggesting the X5 M is more suited for track use and requires careful handling. The reviewer also favors the X5 over the X6 M due to its more spacious and open interior feel. less

This Is How Your Future BMW Will Sound Like! BMW EV Sound Design With Hans Zimmer Feature

This feature delves into BMW's innovative approach to electric vehicle sound design, collaborating with renowned composer Hans Zimmer. The video ... morehighlights the shift from traditional combustion engine sounds to creating a unique sonic identity for EVs. It explores the necessity of exterior sounds for pedestrian safety and the potential for interior soundscapes to enhance the driving experience. The discussion emphasizes BMW's philosophy of 'shaping silence' to create emotional, non-aggressive sounds that align with the brand's 'sheer driving pleasure' ethos, rather than mimicking combustion engines or resorting to novelty sounds. The collaboration with Zimmer is presented as a natural synergy, focusing on humanizing the EV experience and allowing drivers to express emotion through sound. The piece also touches upon differentiating sound profiles for various BMW Group brands like MINI. less

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