ELECTRIFY AMERICA TRANSITIONS TO DYNAMIC PRICING, FINALLY ADDS MUCH NEEDED IDLE FEES

EV Channels Review

Electrify America is implementing significant changes to its charging network pricing structure effective August 17, 2023. The most notable shifts include the discontinuation of uniform nationwide pricing in favor of dynamic, station-specific rates, and the introduction of idle fees. The monthly subscription for Pass Plus members is increasing from $4 to $7. While the move to dynamic pricing is understood due to varying electricity costs across regions, the reviewer expresses a dislike for the loss of predictable, consistent pricing. The introduction of idle fees, with a 10-minute grace period followed by a 40 cents per minute charge, is strongly supported as a necessary measure to ensure charger availability. The reviewer advises users to always check pricing directly at the station, as the app may not reflect real-time changes. Overall, while some changes may lead to increased costs for users, particularly Pass Plus members, the idle fee implementation is seen as a positive step for network efficiency.