FORD SETS ELECTRIC VEHICLE SALES RECORDS; KEEPS ITS POWER PROMISE

EV Channels Review

Ford's "Power Promise" program, initially launched to boost Q4 2024 EV sales, has proven highly successful, prompting its extension. The initiative incentivizes EV adoption by offering a complimentary Ford Charge Station Pro (80-amp bidirectional charger) with standard installation for new Mustang Mach-E, F-150 Lightning, and E-Transit buyers. This addresses a key customer pain point: home charging concerns, as 89% of shoppers are more likely to buy an EV with home charging access. The program also bundles 24/7 roadside assistance and charging support, along with the existing Blue Oval Charge Network access and battery warranty. The reviewer strongly advocates for this home-charging-centric approach over free public charging programs, highlighting its effectiveness in driving sales, with Mustang Mach-E and F-150 Lightning sales seeing significant year-over-year increases. Despite the program's success, the video notes a slowdown in Ford's future EV model pipeline, with some planned vehicles delayed or shifted to hybrid powertrains.