TRAVELS WITH FARLEY - AUTOLINE DETROIT 1504

EV Channels Review

Autoline Detroit's "Travels with Farley" features an insightful conversation with Ford's Global Marketing Chief, Jim Farley, during a drive through the French countryside in the C-Max. The discussion highlights Ford's innovative marketing strategies, particularly its embrace of social media and user-generated content, exemplified by the "Fiesta Movement" and the upcoming "Global Ford Focus Test Drive." Farley emphasizes Ford's commitment to creating "fun to drive" vehicles, contrasting them with less engaging options like "refrigerators." The C-Max is positioned as a versatile, fuel-efficient alternative to minivans, targeting Millennials starting families. Key takeaways include the appeal of EcoBoost engines for their low-end torque and efficiency, the strategic use of sliding doors for practicality, and Ford's global product strategy leveraging European designs for the US market. The review underscores Ford's effort to connect with consumers authentically and in new ways.