A CANDID CONVERSATION ABOUT WHERE FORD IS HEADED

EV Channels Review

This Autoline This Week episode features a candid discussion with Ford's EVP and President of Global Markets, Jim Farley, about the company's strategic pivot. Ford acknowledges a difficult 2018 and outlines a future focused on new nameplates, including electric vehicles and specialty crossovers, moving away from traditional sedans in the US. Farley emphasizes a strategy of leveraging iconic models like the Bronco and Mustang, and developing performance-oriented and authentic off-road vehicles, rather than competing in the commoditized crossover segment. The conversation also touches on the challenges of balancing investment in Internal Combustion Engine (ICE) vehicles with the transition to Battery Electric Vehicles (BEVs), the potential of connected car services, particularly for commercial fleets, and Ford's cautious, 'play to win' approach to mobility and autonomous driving services, contrasting with rivals. The partnership with Mahindra for the Indian market and potential global applications is also highlighted.