AUDI TECHNOLOGY INSIGHT: VIRTUAL REALITY, FUTURE COCKPIT, ASSISTANCE & LIGHT SYSTEMS

EV Channels Review

Audi's Tech Day Connectivity event showcased a range of forward-thinking technologies, with a strong emphasis on virtual reality (VR) for both customer showrooms and driver training. The VR showroom allows for extensive customization and a detailed, immersive experience, aiming to draw customers into dealerships. The VR training car, developed since 2007, offers a safe and authentic environment to test advanced assistance systems that are difficult to demonstrate on public roads. The event also highlighted Audi's advancements in connectivity, including personalized dashboards, rear-seat entertainment tablets, and the MMI touch response system with haptic feedback, expected in production cars next year. Furthermore, the presentation touched upon autonomous driving simulations and the HERE HD map initiative, a collaboration with BMW and Mercedes-Benz to build a robust data foundation for self-driving vehicles, emphasizing data anonymization and privacy. While specific vehicle models weren't the focus, the technologies presented signal a significant push towards digitalization and advanced driver assistance in future Audi vehicles.