EPISODE 12 OF THE EV REVOLUTION SHOW AUDIO PODCAST

EV Channels Review

This episode of the EV Revolution Show features an insightful discussion with Chad Curtin from Ford Canada, focusing on the company's electrification strategy. The conversation highlights Ford's long history with EVs, dating back to early experiments with Henry Ford and Thomas Edison, and traces its evolution through models like the Ranger Electric and Focus Electric to its current ambitious investment in future EVs. Key upcoming models like the Mustang Mach-E, electric Transit, and F-150 are discussed, emphasizing Ford's commitment to a 'smart vehicles and smart cities' approach. The interview addresses the historical barriers to EV adoption, including consumer awareness and cost, and explains how Ford plans to leverage scale and technological advancements to overcome these. Strategic partnerships with Rivian and Volkswagen, particularly for commercial vehicles and leveraging VW's MEB platform, are also explored. The Mustang Mach-E is positioned as a flagship, with details on its technology, including over-the-air updates and advanced safety features. The discussion also touches upon the role of hybrids and plug-in hybrids as transitional technologies, especially for commercial fleets. Overall, the episode provides a comprehensive look at Ford's current and future EV landscape, underscoring a significant shift towards electrification.