BMW IX OWNERSHIP | AM I DEAD INSIDE?

EV Channels Review

The reviewer explores the BMW iX, comparing the 2025 model with the updated 2026 version. Key improvements for 2026 include revised seats with more bolstering and extended thigh support, and exterior styling tweaks, notably an M Sport package. The reviewer highlights that while the 2026 model offers subtle enhancements, the 2025 model, particularly when found with incentives, presents a compelling value proposition, especially for leasing. The iX is praised for its exceptionally quiet and isolated cabin, superior Bowers & Wilkins audio system, and comfortable ride, particularly with the air suspension and rear-wheel steering. However, criticisms include awkward interior packaging, limited rear seat adjustability, a frustratingly sloped hatch impacting cargo space, and a "dead inside" feeling due to its extreme isolation. The reviewer strongly advises leasing due to significant depreciation and potential long-term repair costs, especially for electronics and the battery cooling system. The driving experience is described as isolating rather than engaging, with a preference for "relax mode" over sportier settings. The reviewer concludes that while the iX excels in refinement and technology for short-term ownership via lease, it's not recommended for long-term ownership due to depreciation and maintenance concerns.