DESIGNING FOR THE FUTURE WITH GM'S BRIAN SMITH | THE INEVITABLE

EV Channels Review

This episode of The InEVitable features a deep dive into GM's advanced design philosophy with Brian Smith, Director of Advanced Design California. Smith, a 30-year GM veteran, shares insights into his career, highlighting favorite projects like the Cadillac Sixteen concept and the Gen 5 Camaro. The discussion touches upon the future of Cadillac EVs, including the Celestiq and Escalade IQ, and the challenges of balancing digital and analog design tools. Smith emphasizes Cadillac's strategic shift towards EVs, aiming for a clean break from the past to reinvent the brand, as exemplified by the Celestiq's bespoke luxury approach. The conversation also explores the complexities of EV naming conventions and the design team's role in pushing the brand into new, higher stratospheres. While acknowledging the appeal of classic cars, Smith asserts that Cadillac's EV future is forward-looking, not retro.