IM PRESENTED BY MG MOTOR COMING TO AUSTRALIA AND VOLVO EX90 PRICING

1h 5m
INDUSTRY_NEWS
YouTube 3K 149

Content Quality Score

85/100

EV Channels Review

The EV Show discusses the upcoming launch of the IM brand in Australia, a premium EV joint venture between SAIC (MG's parent) and Alibaba Group. Presented by MG Motor, IM will debut at the Melbourne Motor Show with the IM5 sedan (IM L6) and IM6 SUV (IM LS6). The hosts highlight MG's strong brand awareness in Australia as a strategic advantage for IM, likening the brand positioning to Lexus for Toyota. While the vehicles are praised for their sleek design and premium interior, concerns are raised about pricing, with the Thai launch suggesting a mid-$60,000 AUD range, potentially making it less competitive against established brands and newer Chinese offerings like BYD. The hosts also touch upon an updated MG4, noting its sleeker design and lighter weight, and briefly discuss Tesla's Model Y pricing and production, as well as the premium Volvo EX90's Australian launch and pricing starting at $124,900.

Vehicle Specs

BrandIM
ModelL6