WHAT'S NEXT - AUTOLINE DETROIT 1521

EV Channels Review

Autoline Detroit features Ford's Chief Technology Officer, Paul Mascarenas, discussing the company's R&D strategy and technological focus. Mascarenas highlights Ford's commitment to quality, safety, green initiatives, and smart features, guided by its brand pillars. Key technologies discussed include the Sync infotainment system and its evolution into MyFord Touch, addressing early customer feedback with enhanced training and software updates, resulting in high customer satisfaction. The interview delves into Ford's diverse powertrain strategy, encompassing efficient diesel engines (primarily for Europe), the EcoBoost gasoline engines, and a comprehensive approach to electrification with conventional hybrids, plug-in hybrids, and battery-electric vehicles, including the 2012 Focus BEV. While acknowledging the long-term potential of fuel cells, Mascarenas emphasizes their current reliance on infrastructure development. The discussion also touches upon the importance of R&D, the role of Ford's SciLabs, patent strategy, university collaborations, and the ongoing challenge of attracting technical talent. The interview concludes by addressing the necessary breakthroughs for electric vehicles to achieve mainstream adoption, namely affordability and robust charging infrastructure.