HOME COOKING - AUTOLINE THIS WEEK 1542

EV Channels Review

Autoline This Week, broadcasting from the Frankfurt Motor Show, features an insightful discussion with three key automotive executives: Jonathan Browning (Volkswagen), Ian Robertson (BMW), and Johan de Nysschen (Audi). The conversation highlights Volkswagen's strategic focus on the US market, underscored by their new plant in Chattanooga and the tailored Passat model, aiming for global leadership by 2018. BMW's Ian Robertson details the company's aggressive push into electric vehicles with the new 'i' sub-brand, emphasizing the innovative use of carbon fiber to offset battery weight and improve range, alongside a forward-looking strategy incorporating front-wheel-drive platforms for smaller models. Johan de Nysschen of Audi discusses the brand's significant growth in the US, its rise to the number two luxury position globally, and the increasing importance of performance 'S' models. The executives also touch upon future trends like downsizing for urban commuting and the challenges and opportunities presented by electric mobility and evolving consumer preferences.