EXCLUSIVE TOUR OF GM'S DESIGN CENTER - AUTOLINE AFTER HOURS 159

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This episode of Autoline After Hours provides an exclusive, in-depth tour of the GM Design Center, guided by none other than former VP of Global Design, Ed Welburn. The program offers a rare glimpse into the creative process, showcasing historic vehicles like the Mako Shark concept and the original Stingray, alongside modern design tools such as the VR lab and color studios. Welburn shares personal anecdotes and insights into GM's design philosophy, emphasizing the importance of heritage, collaboration between design and engineering, and the strategic visual differentiation of brands. The discussion touches upon the challenges of translating design language to different platforms and markets, the evolution of design tools from clay models to advanced digital simulations, and the enduring legacy of designers like Bill Mitchell. While not a vehicle review, the episode highlights GM's commitment to design as a driving force for future products, particularly noting the upcoming C7 Corvette and the ATS.