THE FUTURE OF AUTO SHOWS

EV Channels Review

This Autoline This Week episode delves into the surprising resurgence of auto shows, challenging the notion that they are becoming obsolete. Experts Rick Deneau (FCA), Steve Bruyn (Foresight Research), and Stephanie Brinley (IHS Automotive) discuss how auto shows are not only viable but stronger than ever, largely due to increased Millennial attendance. Initially, low Millennial engagement was attributed to economic factors rather than disinterest in cars; now, they represent 30% of attendees, driving a 50% overall attendance increase. The panelists highlight that auto shows remain crucial for influencing purchasing decisions, with 75% of attendees being "12-month intenders." While the focus is shifting towards mobility and future tech, the core value of experiencing vehicles firsthand—touching, feeling, and seeing proportions—remains paramount. The discussion also touches on the overlooked opportunity for automakers to showcase and sell accessories, which can significantly boost dealer margins and customer satisfaction.