HOW FCA IS TURNING PICKUPS INTO HYBRIDS - AUTOLINE THIS WEEK 2235

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Autoline This Week features an in-depth discussion on FCA's innovative 'eTorque' system, a mild-hybrid technology designed to enhance fuel efficiency in their pickup trucks and Jeeps. Brian Spohn, the 'father of eTorque' at FCA, explains how the system integrates a 48-volt battery pack and motor-generator unit with conventional powertrains. Key benefits highlighted include smoother auto start/stop functionality, improved launch acceleration through electric torque assist, and extended cylinder deactivation at cruising speeds. The system aims to provide a 10% improvement in fuel savings, translating to roughly 2 MPG on the sticker. While not a full hybrid, eTorque offers a transparent and refined driving experience, particularly noticeable in stop-and-go traffic and initial acceleration. The discussion also touches upon the strategic branding of 'eTorque' over 'hybrid' to emphasize its unique contribution to torque and drivability, and its application across various engines, including V6 and V8 Hemi options, with different standard/optional configurations and associated costs.