REDESIGNING AUTO SHOWS TO BRING THEM BACK TO LIFE - AUTOLINE AFTER HOURS 545

EV Channels Review

This episode of Autoline After Hours delves into the evolving landscape of auto shows, featuring Rod Alberts, Executive Director of the Detroit Auto Dealers Association. Alberts outlines a significant reinvention of the North American International Auto Show, moving towards an outdoor, engaging experience dubbed 'MotorBella' at a local track. This pivot, accelerated by the pandemic, aims to showcase new technologies like electrification and autonomous driving in a festival-like atmosphere, drawing inspiration from events like Goodwood but focusing on future mobility. The discussion also touches upon the challenges and costs associated with EV recalls, using Hyundai's substantial recall as an example, and the potential for domestic battery production. The new U.S. Mail truck contract and its electric powertrain options are also examined, with a debate on the feasibility of a predominantly electric fleet given infrastructure limitations.