KILOWATT HOUR LIVE - THIS WEEK IN EVS (MARCH 3, 2022)

EV Channels Review

This episode of Kilowatt Hour LIVE dives deep into the recent price adjustments by Rivian, sparking significant discussion among reservation holders and industry observers. The panel expresses a mix of emotions, from frustration and betrayal to a cautious understanding of the business realities. While acknowledging Rivian's initial appeal and community focus, the price hike, even with the subsequent rollback for pre-March 1st orders, has shaken consumer trust. The conversation also touches upon Lucid's lower-than-expected delivery numbers, highlighting the challenges faced by EV startups in scaling production and software development. Ford's strategic business segmentation with 'Model e' is analyzed, with a focus on its potential implications for the dealer network and direct-to-consumer sales. Overall, the episode underscores the volatile nature of the EV market and the growing pains experienced by new manufacturers.