REVIEW: 2023 TOYOTA CROWN PLATINUM HYBRID MAX

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The 2023 Toyota Crown Platinum Hybrid MAX presents a unique proposition in the dwindling sedan market, blending strong power with a crossover-like ride height. The reviewer highlights its distinctive styling, particularly the available two-tone paint schemes and sharp LED lighting, though notes the body-colored pillars detract slightly. Inside, the Platinum trim offers a premium experience with comfortable, heated/cooled perforated leather seats, a customizable 12.3-inch digital gauge cluster, and an intuitive infotainment system. Performance from the Hybrid MAX powertrain is described as punchy, with 340 horsepower and instant torque from the electric motors, though the reviewer found the manual shifting experience with the six-speed automatic to be confusing and the overall power delivery less impressive than in other Toyota/Lexus models. Handling is competent, with adaptive dampers providing a smooth ride even on 21-inch wheels, but the all-season tires limit sporty dynamics. A significant disappointment was the real-world fuel economy, averaging only 25 MPG, well below the 29 MPG city rating. The reviewer strongly recommends the Limited trim over the Platinum Hybrid MAX due to its significantly lower price ($46,500 vs. nearly $55,000) while offering most of the same luxury features, suggesting the Hybrid MAX's premium is hard to justify. Competitors are scarce, with many traditional sedans exiting the market, but alternatives like the Lexus ES and Toyota Venza are noted as compelling options, with the Venza being a particularly strong, more affordable alternative.