LET'S LOOK AT STELLANTIS' DISMAL U.S. SALES RESULTS FOR 2024

EV Channels Review

Stellantis has reported dismal U.S. sales results for 2024, with a significant 15% year-over-year decline. The fourth quarter also saw a 7% drop. While retail sales were up 1% for the year, this was overshadowed by overall losses. Only the Fiat brand showed substantial percentage growth, though from a very small base. Jeep sales are down 9%, and Ram has experienced a severe 19% decline, losing its position as the second-best-selling truck brand. Chrysler's minivan, the Pacifica, remains a strong performer, outselling most Dodge vehicles. Dodge itself is down 29% year-over-year, with the Durango and Hornet showing mixed results. Alfa Romeo and Fiat continue to struggle, with sales down significantly. The reviewer criticizes high vehicle prices and interest rates as major deterrents for consumers, advocating for price reductions rather than incentives. The analysis suggests a need for more affordable, mainstream-priced vehicles, particularly for brands like Dodge and Jeep, and questions the continued presence of the Italian brands in the U.S. market.