WHAT IS AN ELECTRIC LUXURY SUV, ANYWAY? | EPISODE 77

EV Channels Review

The Mercedes EQB 350 4MATIC is positioned as a luxury EV SUV, but the review team finds this classification debatable, particularly with the base specification tested. While it benefits from the Mercedes badge and offers comfortable seating and excellent ambient lighting, the lack of standard features like keyless entry and adaptive cruise control is surprising for a luxury vehicle, feeling more akin to a base model from mainstream brands. The interior material quality, though visually appealing, doesn't quite match the premium feel of higher-end Mercedes models or even some competitors. The driving experience is characterized by familiar EV traits mixed with unexpected gasoline-like creep, and a brake pedal feel that is described as "weird." While it offers a practical, boxy SUV shape and an optional seven-seat configuration, its value proposition is questioned when compared to more feature-rich and faster EVs like the Genesis GV60 or Hyundai Ioniq 5/Kia EV6, which offer superior charging speeds and a more compelling luxury experience for a similar or lower price point. Ultimately, the EQB 350 4MATIC appears best suited for brand loyalists seeking an electric Mercedes SUV, rather than those prioritizing cutting-edge technology or outright luxury value.