2024 TOYOTA PRIUS PRIME XSE PREMIUM | IS IT STILL THE BUTT OF JOKES???

EV Channels Review

The 2024 Toyota Prius Prime XSE Premium is a significant departure from its predecessors, shedding its 'butt of jokes' image for a sleek, sporty design and surprisingly engaging driving dynamics. The reviewer highlights the dramatic styling improvements, noting its modern corporate aesthetic and attractive lines. Performance is a strong point, with the 220 combined horsepower offering exhilarating acceleration, even proving fun on a racetrack during a pace lap. The plug-in hybrid system provides a decent electric-only range and contributes to the car's spirited feel. However, the interior ergonomics present a notable drawback, particularly the unconventional gauge cluster placement, which requires a specific seating position and looking over the steering wheel. Despite this, the reviewer praises the comfortable heated/ventilated seats, the impressive 360-degree camera system with its 'invisible car' feature, and the overall practicality of the hatchback design with ample cargo space. While not a track-focused machine, the Prius Prime XSE Premium offers a compelling blend of efficiency, style, and unexpected fun, earning it a World Car of the Year Design award.