70K RAM TRUCK ROTTING ON THE LOT DEALERS PANICKING 78% DISCOUNT

EV Channels Review

This video delves into the critical but often overlooked metric of Market Day Supply (MDS) to reveal the stark contrast between slow-selling and fast-selling vehicles on dealer lots. The presenter highlights a specific Ram 2500 that has been on the lot for 392 days, costing the dealership approximately $200 daily, illustrating how such vehicles become financial black holes. In contrast, vehicles like the Lexus RX Hybrid sell rapidly with minimal inventory time and significant profit. The core message is that understanding MDS empowers buyers, revealing when dealers are desperate to sell (high MDS) and when scarcity drives prices up (low MDS). The video criticizes luxury EVs like the Audi Q4 e-tron and VW ID.4 for their long dwell times and high carrying costs, suggesting significant negotiation potential. Conversely, Toyota and Lexus models are presented as highly desirable, with dealers rationing inventory and buyers often paying MSRP or above. The key takeaway is that knowledge of MDS and dealer carrying costs provides buyers with immense leverage, enabling them to secure substantial discounts on slow movers while recognizing when to pay full price for in-demand vehicles.