WE TALK WITH MUNRO & ASSOC PRESIDENT CORY STEUBEN, RAM 1500 REV DEBUTS

EV Channels Review

This episode features an insightful discussion with Cory Steuben, President of Munro & Associates, focusing on the debut of the Ram 1500 REV pickup. Steuben highlights that the production version, seen during the Super Bowl, retains the concept's cab design but includes a facelifted front and new taillights. A key takeaway is the strong likelihood of a range extender, which Steuben believes is a practical solution for pickup trucks in the near term (3-5 years) until battery technology significantly improves. He also touches upon the limitations of battery-electric powertrains for heavy-duty applications, suggesting diesel or potentially hydrogen might remain more viable. The conversation also delves into the challenges of mixed-material vehicle construction and the evolving landscape of EV manufacturing, contrasting Tesla's integrated approach with traditional OEMs' complexity.