FORD'S EV CUSTOMER ENGAGEMENT STRATEGY IS IMPRESSIVE

EV Channels Review

This video highlights Ford's impressive and evolving customer engagement strategy for their electric vehicles, particularly the Mustang Mach-E and F-150 Lightning. The reviewer praises Ford's significant presence at Electrify Expo 2023, contrasting it with their absence the previous year. Key initiatives discussed include community-focused events like 'Cars and Coffee' and parades, which aim to connect with both existing Ford EV owners and potential new customers. The discussion emphasizes Ford's commitment to customer education, dealer training, and addressing range anxiety, notably through their upcoming partnership with Tesla for Supercharger access. The reviewer commends Ford's proactive approach, their willingness to partner, and their focus on the customer experience, suggesting that Ford is making significant strides in the EV market beyond just product development.