WILL UPSTARTS FROM CHINA KILL NISSAN IN AUSTRALIA? | AUTO EXPERT JOHN CADOGAN

EV Channels Review

The new Managing Director of Nissan Australia, Andrew Humston, has painted a complex picture of the Australian car market, acknowledging the significant challenges posed by an influx of new Chinese brands. The reviewer largely agrees with Humston's assessment of market saturation and the unsustainability of numerous brands competing for limited sales, noting that the top brands dominate the market. However, the review strongly criticizes Nissan's current product lineup and historical decisions, citing the Nissan Leaf as a prime example of poor resale value and a "crap product." The author highlights Nissan's drastic sales decline over the past decade and attributes it to a "cascade of crap decisions" rather than just increased competition. The review concludes that while Humston believes Nissan is "deeply rooted" in Australia, the impending arrival of Chinese competitors will test this assertion far more severely.