WHY IS TESLA FSD TAKE UP SO LOW?

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This video delves into the surprisingly low take-up rate of Tesla's Full Self-Driving (FSD) software, despite years of development and promises. The presenter, Nikki Gordon-Bloomfield, highlights several key reasons for this trend. Primarily, the escalating cost of FSD, which has risen significantly since its introduction, makes it a prohibitive luxury for many. Furthermore, as Tesla's sales shift towards more mainstream buyers with the popular Model 3 and Model Y, fewer customers are early adopters willing to pay a premium for cutting-edge tech. Many new buyers prioritize practical upgrades like increased range over FSD. The video also touches upon consumer trust issues, stemming from negative press surrounding autonomous vehicle accidents and a general reluctance to cede control to technology. The lack of a concrete, universally available product and concerns about FSD not transferring with vehicle ownership or resale also contribute to buyer hesitancy. Ultimately, FSD is positioned as an expensive, premium feature that many mainstream consumers are unwilling or unable to purchase.