2024 BMW 7 SERIES REVIEW EXPLAINED BY BMW HEAD OF DESIGN

EV Channels Review

This exclusive interview with BMW's Head of Design, Domagoj Dukec, delves into the design philosophy behind the 2024 BMW 7 Series and its electric counterpart, the i7. Dukec emphasizes the brand's strategy of offering luxury and electric power without compromise, evident in the shared design language across powertrains. Key design elements discussed include the controversial split headlights, the illuminated kidney grille, and the flush door handles, all aimed at creating a distinguished and timeless aesthetic. The interior is highlighted by the innovative Theater Screen for rear passengers and the integrated 'Interaction Bar' which combines controls and ambient lighting. Dukec also touches upon the increased dimensions, refined surfaces, and the updated Hofmeister Kink. While the design aims for a monolithic and elegant presence, the discussion acknowledges the polarizing nature of some elements, particularly the front-end styling. The interview provides deep insight into BMW's design choices for its flagship model.