FULL KIA PRESS CONFERENCE FEATURING ALL NEW NIRO REVEAL - 2016 CHICAGO AUTO SHOW

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Kia unveiled the all-new Niro Hybrid Utility Vehicle at the 2016 Chicago Auto Show, positioning it as a no-compromise option for consumers seeking style, practicality, and efficiency. The Niro is engineered from the ground up as a dedicated hybrid, featuring a unique design penned by Kia's US studio, balancing utility with athletic proportions and aerodynamic enhancements. Key highlights include a spacious cargo area thanks to efficient battery packaging, a tech-laden interior with UVO 3.0 services, and advanced driver assistance systems. Under the hood, it boasts an all-new hybrid-exclusive 1.6L engine paired with a 43 horsepower motor and a six-speed dual-clutch transmission. Kia's innovative Predictive Energy Control system, utilizing navigation data, aims to optimize energy flow and improve fuel efficiency by up to 3%. The Niro targets class-leading fuel economy of up to 50 MPG in the small SUV segment and is engineered for a sporty, engaging driving experience, a departure from typical CVT hybrids. Safety is also a priority, with targets for top safety ratings and available autonomous emergency braking.