THE FUTURE OF DESIGN SEASON 2 EPISODE 1 FEATURING DEREK JENKINS THE INEVITABLE

EV Channels Review

This episode of The InEVitable podcast features Derek Jenkins, Head of Design for Lucid Motors, discussing the evolving aesthetics of electric vehicles and the future of automotive design. Jenkins highlights how the packaging freedom of EVs allows for novel designs, exemplified by the Lucid Air, MotorTrend's 2022 Car of the Year. He contrasts this with the more conventional designs of current EVs, attributing some limitations to safety regulations and traditional design cues. The conversation delves into Jenkins' career path, from his early days at Volkswagen and Audi to his significant role at Mazda and finally to Lucid. He emphasizes the crucial synergy between design and engineering, a philosophy evident in Lucid's approach. The discussion also touches upon the challenges of balancing futuristic design with broad consumer appeal and the impact of technology, such as advanced aerodynamics and integrated screens, on vehicle aesthetics. Jenkins posits that the move towards autonomy will further revolutionize cabin design and overall vehicle form.