SANG YUP LEE | SEASON 5 EPISODE 5 | THE INEVITABLE

EV Channels Review

This episode of The InEVitable features an in-depth conversation with Sang Yup Lee, Hyundai and Genesis's Global Design Head. The discussion highlights Lee's unconventional path into automotive design, starting from a sculpture background and accidentally discovering car design at Art Center. His career journey is marked by significant contributions to iconic vehicles like the C6 Corvette, Camaro, Cadillac Sixteen, and various Bentley models, including the Continental GT and Bentayga. Lee emphasizes the importance of teamwork and mentorship throughout his career, crediting legendary designers for his development. The interview also delves into the philosophy behind German and British design, contrasting the established legacy of brands like Bentley with the blank-page opportunity at Genesis. Lee's move to establish Genesis as a luxury brand in his native Korea is presented as a significant and exciting new chapter, focusing on building a timeless brand legacy.