THE FUTURE OF RUF AUTOMOBILE WITH ALOISA RUF

EV Channels Review

In this episode of MotorTrend's 'The InEVitable,' hosts Ed Loh and Jonny Lieberman sit down with Aloisa Ruf, daughter of RUF Automobile's founder. Aloisa provides a deep dive into the storied history of RUF, from its origins as a gas station and bus company in 1939 to its current status as a bespoke supercar manufacturer, renowned for its Porsche-based creations. She shares personal anecdotes, including her first driving experiences in iconic RUF models like the prototype Yellowbird, and discusses her internship at the Petersen Automotive Museum. The conversation touches upon RUF's unique business model, emphasizing custom builds and a strong customer-family relationship. While RUF has experimented with EVs in the past (e.g., the 2008 eRUF), Aloisa indicates the company is not currently pursuing electrification, focusing instead on their core expertise in high-performance, analog driving experiences. The episode highlights RUF's commitment to craftsmanship, exclusivity, and pushing the boundaries of automotive engineering.