ROADSTER SHOP CEO LAURENT POTDEVIN ON PUSHING BACK ON THE EV WAVE | HOT ROD POD

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Laurent Potdevin, CEO of Roadster Shop, shares his unique journey from luxury fashion and sports brands to the automotive aftermarket. Potdevin emphasizes the importance of brand building, passion, and product innovation, drawing parallels between diverse industries. He highlights how his engineering background fosters curiosity and problem-solving, crucial for developing aspirational brands. The discussion touches on the challenges of industry consolidation, the power of authentic influencer marketing, and the enduring appeal of internal combustion engines amidst the EV wave. Potdevin expresses optimism for the future of brands like Roadster Shop, focusing on organic growth and leveraging existing strengths to connect with enthusiasts across generations.