WILL.I.AM'S AMG PASSION UNLEASHED! MAKING MUSIC ON THE ROAD

EV Channels Review

This video offers an exciting first look at Mercedes-AMG's innovative MBUX Sound Drive technology, developed in collaboration with Will.I.Am. The reviewer, clearly a fan, expresses awe at meeting the artist and experiencing the system firsthand in an EQE 53 4MATIC+ SUV. The core concept—music generation driven by vehicle inputs like steering, acceleration, and suspension—is highlighted as a revolutionary approach to in-car audio. While the reviewer finds the sensation unfamiliar and strange, they acknowledge its potential for creating unique, immersive driving experiences, especially in electric vehicles. The collaboration's origin, stemming from Will.I.Am's passion for car customization and Mercedes-AMG's openness to innovation, is detailed. The video showcases the technology's responsiveness, noting how different inputs create distinct musical elements. The reviewer concludes that Sound Drive represents a significant leap forward, transforming the drive into a dynamic, interactive musical performance, and anticipates its production release.