RIP TESLA MODEL X? 2022 BMW IX REVIEW

EV Channels Review

The 2022 BMW iX xDrive 50 presents a polarizing package, excelling in interior design and comfort while faltering in exterior aesthetics and user interface simplicity. Reviewers lauded the "impressive looking" and futuristic interior, highlighting premium materials, comfortable seats with massage functions, and a visually striking crystal-adorned command center. However, the exterior design was widely criticized as "disgusting" and "garbage," with particularly harsh remarks on the body lines. Functionally, the removal of physical buttons for climate control and shortcuts in favor of touch and voice commands was a significant drawback, deemed "super distracting" and "psychotic." While the driving dynamics were praised for feeling like a "proper BMW" with good power and handling, the overall EV experience was noted as similar to other electric SUVs, lacking distinct character beyond its interior gimmicks. Charging infrastructure issues were also a major point of contention, with multiple failed attempts at various charging stations, underscoring a common EV pain point. Despite its flaws, the iX offers a comfortable and technologically advanced cabin, though its divisive styling and over-reliance on touch controls may deter some buyers.