TESTED THE NEW 2023 TOYOTA PRIUS IS PRETTY, FUN, AND FUEL-SIPPING

EV Channels Review

The 2023 Toyota Prius marks a significant departure from its predecessors, embracing a 'hybrid reborn' philosophy with a strong emphasis on style and performance. Reviewers were particularly impressed with the dramatic redesign, noting its sporty, coupe-like silhouette and aggressive rake, which finally gives the Prius "sex appeal." The powertrain upgrade, featuring a 2.0L engine and increased horsepower (194 hp FWD, 196 hp AWD), transforms the driving experience, making it significantly more engaging with 0-60 times around 7 seconds. While fuel economy remains excellent, with FWD models achieving up to 57 MPG and AWD around 49-52 MPG, the focus has shifted beyond pure efficiency. The interior is praised for its modern design and tech, though cargo space has decreased. Rear visibility is a notable drawback due to the steeply raked windshield and smaller rear window. Despite the performance gains and styling, the "Prius stigma" of being a slow, purely economical car persists for some. The Limited trim, tested here, offers premium features like heated/ventilated seats and a JBL sound system, but comes at a higher MSRP ($35,560), positioning it as a more upscale option compared to the Corolla Hybrid.