TOYOTA LOSES #1 SPOT TO GM IN 2022 - WILL 2023 REBOUND FOR AUTOMAKERS AND BUYERS?

EV Channels Review

This video provides a comprehensive year-end sales analysis for major automotive manufacturers in 2022, highlighting GM's reclaim of the US sales crown from Toyota. The reviewer details significant sales drops for brands like Honda and Nissan, attributing them to production and availability issues rather than demand. Conversely, Hyundai and Kia demonstrated strong performance, with Kia achieving its best-ever retail sales year. The analysis also touches on specific model performance, noting the struggles of some high-volume sellers like the Nissan Rogue and the positive momentum for brands like Audi and Volkswagen heading into 2023. The reviewer expresses a preference for retail sales over fleet sales due to higher profit margins, a strategy where Toyota continues to excel despite losing the overall sales title.