TOYOTA'S NEW CENTURY IS THE JAPANESE ROLLS ROYCE SUV

EV Channels Review

The Toyota Century SUV represents a bold evolution of Toyota's flagship chauffeur-driven vehicle, adapting to modern demands for mobile office and relaxation spaces. While it shares its plug-in hybrid powertrain and K platform with Lexus models like the TX 550h+, Toyota claims it is their quietest vehicle ever, emphasizing exceptional ride comfort and a serene cabin experience. The interior, particularly the rear seating, is designed for ultimate passenger comfort with extensive recline options and customizable features, aiming to rival established luxury marques like Rolls-Royce and Bentley. However, the reviewer notes that while luxurious, the seats don't appear as high-end as expected for the $170,000 price point. The exterior design draws comparisons to Genesis and Rolls-Royce, with a unique grille and elegant silhouette. A surprising reveal was the mention of a GRMN variant, though the reviewer expresses skepticism about significant performance gains from the current hybrid setup. The vehicle is a low-volume, highly customizable offering, with full customization expected to roll out after the initial launch. For the US market, the Lexus TX 550h+ is presented as a closely related, more accessible alternative.