TOYOTA HIGHLANDER SALES HAVE SUNK // WILL IT BE DISCONTINUED?!

EV Channels Review

The video discusses the significant sales decline of the Toyota Highlander, with a 53% drop in November, leading to speculation about its discontinuation. The presenter argues that the introduction of the larger Grand Highlander, which offers higher profit margins and a more desirable package, along with the upcoming Lexus TX, makes the standard Highlander redundant. This mirrors past strategies, like the phasing out of the CHR with the introduction of the Corolla Cross. While acknowledging the Highlander's long-standing reliability and status as the best-selling three-row crossover, the analysis suggests Toyota would prioritize the Grand Highlander and Lexus TX. The Crown Signia is also mentioned as a potential factor, though expected to be lower volume. The presenter speculates the Highlander may not survive past 2024, with production capacity likely shifting to the Grand Highlander and Lexus TX. The video also provides a comprehensive overview of November sales figures for various manufacturers, highlighting strong performances from Hyundai, Kia, Lexus, and Honda, while noting declines in some other models.