TOYOTA AND HONDA ARE SLIPPING. AUTO MARKET AT TIPPING POINT.

EV Channels Review

This video provides a detailed analysis of the current state of Japanese automakers, focusing on Toyota and Honda, and their recent sales and production figures. The reviewer highlights significant production drops for Toyota in June, attributed to scandals, supply chain issues with models like the Tacoma and Grand Highlander, and a slowdown in the Chinese market. While Toyota's electrified vehicle sales, particularly hybrids and plug-in hybrids outside Japan, show growth, their battery-electric vehicle sales remain low. Lexus also shows signs of leveling off, with June sales slowing in key markets like North America. Honda, while not yet back to pre-pandemic levels, appears to be better managed than Toyota, with production dips mainly due to plant revisions for next-generation vehicles. Mazda shows resilience with strong US sales potential, despite domestic production dips. Subaru's overseas production, particularly in the US, is up. Nissan is identified as struggling significantly, with plummeting demand in China and North America, leading to production cuts and heavy incentives, lacking hybrid options. A new partnership between Honda, Nissan, and Mitsubishi to develop EV software is noted as a potential positive development, aiming to reduce R&D costs and potentially lead to better, more affordable vehicles.