HONDA'S SUVS ARE BURNING HOT, BUT THESE RED FLAGS HAVE ME WORRIED (HONDA 1H 2025 RESULTS)

EV Channels Review

Honda's first half of 2025 sales show a strong performance in SUVs and trucks, with record sales for light trucks and electrified models. The CR-V, Passport, and Odyssey are highlighted as particularly strong performers, with the Passport and Odyssey benefiting from recent redesigns and strong production in Alabama. The Honda brand overall is thriving, driven by these popular models and a significant number of American-built vehicles. However, the brand faces challenges with declining car sales, notably the Accord, which is impacted by production line retooling for future EVs. Acura's performance is more concerning, with significant drops in sales for core models like the Integra, TLX, MDX, and RDX. The brand's growth is largely propped up by the newer ADX and the EV ZDX, though the latter is reportedly sold at a loss. The reviewer expresses worry about Acura's future, citing a lack of competitive powertrains, particularly hybrids, and the slow adoption of EVs by consumers as tax credits potentially phase out. While Honda's overall sales are healthy, the future trajectory of some models and Acura's reliance on specific vehicles raise questions.