WHAT'S NEXT IN AUTOMOTIVE INTERIORS - AUTOLINE AFTER HOURS 187

EV Channels Review

Autoline After Hours episode 187 delves into the future of automotive interiors, featuring an insightful discussion with Klaus Busse, Head of Interior Design at Chrysler Group. Busse highlights Chrysler's commitment to elevating cabin design, moving away from past perceptions of cheap materials. He elaborates on the inspiration behind the Grand Cherokee's interior, drawing from natural landscapes like the Grand Canyon, which led to the innovative use of copper accents instead of chrome and the adoption of open-pore wood. The conversation also touches upon emerging trends such as ambient lighting, the increasing importance of connectivity, and the potential impact of autonomous driving on interior design. Busse emphasizes that true luxury in modern interiors is defined by content, safety, and user experience rather than just premium materials. The episode also briefly covers industry news, including the merger of ALMS and Rolex Series, and the ongoing shift in automotive advertising agencies.