A PEEK INSIDE FORD'S PR STRATEGY - AUTOLINE AFTER HOURS 202

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This episode of Autoline After Hours features Chris Preuss, Ford's Head of Communications for the Americas and global product, discussing Ford's PR strategy and various industry topics. The conversation touches on the challenges of maintaining brand momentum after a period of exceptional circumstances, particularly in light of recent JD Power and Consumer Reports surveys that highlighted issues with Ford's MyFord Touch and Sync systems. Preuss acknowledges these quality concerns but emphasizes that these systems are also key purchase drivers and contribute to Ford's high-tech image. He defends the company's approach, noting high customer satisfaction with equipped vehicles and comparing the learning curve to other consumer electronics. The discussion also explores the future of diesel and alternative fuels, the competitive landscape of large sedans, and the enduring importance of truck durability and capability over pure fuel economy for Ford's F-150. Preuss expresses confidence in Ford's product development and brand equity, despite industry-wide challenges.