ICONS AND IDIOTS - AUTOLINE THIS WEEK 1727

EV Channels Review

This episode of Autoline This Week features automotive legend Bob Lutz discussing his new book, "Icons and Idiots." Lutz, with his extensive experience at GM, BMW, Ford, and Chrysler, offers a positive outlook for the U.S. auto industry, predicting a strong comeback driven by product excellence. He highlights that American automakers have rediscovered the importance of quality, leading to increased market share and value compared to imports, with a particular emphasis on the growing importance of the Chinese market. The discussion touches on the challenges of government regulation in China and the industry's shift away from heavy reliance on fleet sales and excessive incentives, noting improved average transaction prices. Lutz also reflects on the evolution of automotive leadership, suggesting that fresh perspectives from non-automotive CEOs can be beneficial. The conversation delves into specific vehicle successes like the Chevrolet Impala and Ford Fusion, praising their design and market reception. Finally, Lutz shares anecdotes from his book, illustrating the complex blend of strengths and weaknesses in industry leaders.