LEADING THE BLUE BUTTON: INSIDE ONSTAR - AUTOLINE THIS WEEK 1808

EV Channels Review

This Autoline This Week episode delves into the evolution and future of OnStar, GM's in-car telematics system. Chief Operating Officer Terry Inch highlights OnStar's current success with over 6 million active customers globally, emphasizing its core strengths in safety, security, and customer-driven services. Inch explains that OnStar differentiates itself through its embedded hardware and close customer feedback loop, allowing for continuous service development beyond basic connectivity. The discussion touches upon OnStar's role in emergency situations, its integration with emerging autonomous vehicle technology, and its expansion into new markets like China and Mexico. A key takeaway is OnStar's ongoing investment in technology, including the upcoming 10th generation hardware supporting 4G LTE and an app framework for third-party developers, aiming to prevent feature obsolescence in GM vehicles and enhance the connected lifestyle. The interview also covers the aftermarket unit and the immense operational challenge of handling nearly 200,000 calls daily, underscoring the critical responsibility of ensuring reliability.