TOTALLY TRUECAR WITH JOHN KRAFCIK - AUTOLINE AFTER HOURS 248

EV Channels Review

This Autoline After Hours episode features John Krafcik, President of TrueCar, discussing the evolution and future of the automotive sales platform. Krafcik highlights TrueCar's shift from a 'pay the lowest price' model to 'never overpay,' addressing consumer anxiety and dealer concerns. Key improvements include enhanced pricing transparency, the introduction of the 'Sales Analyzer' tool for dealers, and the removal of factory-to-dealer cash from consumer-facing savings certificates. A significant focus is placed on the new 'Sell My Car' app, designed to simplify the used car selling process by creating comprehensive virtual condition reports and offering guaranteed pricing. The discussion also touches upon the challenges of the used car market, the ongoing pursuit of faster transaction times (aiming for 60-minute deals), and the industry's trend towards engine downsizing. The Ford Edge's upcoming global release, its platform sharing with the Fusion, and its new trim levels, including the Titanium, are also detailed.