Streamed from the official YouTube channel Autoline Network .
THE SHOW ABOUT SHOWS, AUTO SHOWS, THAT IS - AUTOLINE AFTER HOURS 431
Autoline Network
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This episode of Autoline After Hours features Craig Ehrlich, Senior VP at George P. Johnson, discussing the evolution and future of auto shows. Ehrlich highlights how the industry has shifted from static displays to immersive, experiential marketing, leveraging technologies like VR and AR. While auto shows remain relevant, their format is changing, moving towards a festival-like atmosphere to re-engage the public and media. George P. Johnson, a company with over a century of experience, is at the forefront of this transformation, blending automotive and tech sectors to create compelling brand experiences. The discussion also touches upon the challenges facing traditional auto shows, the impact of off-site vehicle launches, and the growing importance of ROI in marketing decisions. The segment also briefly mentions the 2019 Honda Pilot receiving a mid-cycle refresh.
Vehicle Specs
| Brand | Honda |
|---|---|
| Model | Pilot |
| Year | 2019 |
