VOLKSWAGEN BETS BIG ON ELECTRICS - AUTOLINE THIS WEEK 2422

EV Channels Review

Volkswagen of America CEO Scott Keogh discusses the company's strategic shift towards electrification, emphasizing the ID.4 as a key product to regain market share in the US. Keogh expresses optimism about the EV market, unaffected by the pandemic, and highlights the environmental and practical benefits of electric vehicles. He positions the ID.4 not as a competitor to Tesla, but as a more accessible option for mainstream SUV buyers, aiming to democratize EV adoption. The company is committed to continuous improvement in EV technology, focusing on range and cost reduction year-over-year. Volkswagen also plans to introduce the ID. Buzz and is exploring smaller, electrified pickup truck concepts, while acknowledging the challenges in the traditional large pickup segment. The new engineering campus in Oxnard, California, is crucial for localized design and homologation efforts.